Tree of Hope is a Christmas gifting initiative run by the GCC Foundation at Longbeach Mall, in partnership with Fish Hoek Lions Club and Vigis Home of Hope.
Closes 20 December 2026
Tree of Hope is a Christmas gifting initiative run by the GCC Foundation at Longbeach Mall, in partnership with Fish Hoek Lions Club and Vigis Home of Hope. Shoppers are matched with a tag, and every gift brings some Christmas magic to someone in the community.
The GCC Foundation works in the deep south of Cape Town, walking alongside young people through mentorship, teacher development and community skills pathways. Tree of Hope is one way our community shows up for each other at Christmas.
Taking part in person at Longbeach Mall

Longbeach Mall
Tree of Hope operates from Longbeach Mall in Noordhoek.
Fish Hoek Lions Club
Volunteers from the Lions Club help to make sure every recipient receives a gift with care.
Vigis Home of Hope
Volunteers from Vigis Home of Hope also help to make sure every recipient receives a gift with care.
Give online, visit the Tree of Hope at Longbeach Mall, or help more people find out about it.
Make a contribution from wherever you are. Your contribution goes towards Tree of Hope.
Claim a tag at the Tree of Hope, buy a gift and bring it back with the tag within 72 hours.
Take a photo beside the Tree of Hope and share it with #TreeofHope, tagging @thegccfoundation and @long.beach_mall.
thegccfoundation.org · @thegccfoundation · @long.beach_mall
#TreeofHope · #GCCFoundation
Tree of Hope operates from Longbeach Mall in Noordhoek. Shoppers scan a tag, buy a gift and hand it to a volunteer, who makes sure it reaches the right recipient.
Longbeach Mall is a partner in Tree of Hope, alongside Fish Hoek Lions Club and Vigis Home of Hope.
Visiting the Tree of Hope
Where: Longbeach Mall, Noordhoek
Until: 20 December 2026
Mall hours:
Mon to Fri: 09:00 to 18:00
Sat: 08:30 to 17:00
Sun and public holidays: 09:00 to 14:00
Need help? Ask any volunteer at the Tree of Hope.
Recommended shops at Longbeach Mall
Each tag page also lists shops that suit that person.
We do not have a marketing budget. We do not run awareness campaigns. We run pathways. Your gift is the reason they exist.